Facebook buying Instagram and WhatsApp is essentially them buying out their competition.
Google running a cloud service is more like renting out excess capacity – which is quite common across industries. Plus there's a lot of competition in the cloud space.
If that were actually the case, then sure.
But it's not. Alphabet's Google Cloud services have whole data centers dedicated to renting to the public and Alphabet's Google and other businesses entities are their own customer.
You'll be <<very>> tempted to do things to the platform to favor your own services.
The incentives are so strong I don't think we've even invented things to prevent this on a long enough time scale.
WhatsApp has been a goldmine for Facebook and they've been terrible stewards of the platform, with significant moderation woes cutting both ways. It's meant to be their foray into countries that don't typically use Facebook and serves to force people onto their platform.
I'd be very ok if Facebook was forced to offload it.
Come on, FB ran whatsapp for many years with zero revenue. Whatsapp would not be what it is today without FB.
> they've been terrible stewards of the platform
In what sense? When they enabled end-to-end encryption for billions of people? Or launched encrypted backups?
And Walmart undercut prices to the point of losing revenue to establish their position. Your lack of profitability does not somehow undo your monopolizing.
> When they enabled end-to-end encryption for billions of people?
Whatsapp still does not have global E2E [1].
> Or launched encrypted backups?
Yet the FBI still puts pen registers on the service [2] which makes backups moot.
> Whatsapp would not be what it is today without FB.
I think WhatsApp would be a much better product in someone elses hands. [3] [4]
[1] - https://nypressnews.com/news/technology/meta-confirms-messen...
[2] - https://propertyofthepeople.org/document-detail/?doc-id=2111...
[3] - https://m.dw.com/en/whatsapp-in-india-scourge-of-violence-in...
[4] - https://techhq.com/2021/11/after-record-gdpr-fine-whatsapp-f...
You're right, a reasonable regulator following the U.S. anti-trust regulations as they were written in the early 1900s would also require Whatsapp, Instagram, and Facebook to all be cordoned off into separate companies at a minimum.