> Brave doesn’t show a single ad unless the user explicitly opts in, and then it doesn’t come with comparable tracking.

I have what looks like a promotion for Crypto.com, Binance, Gemini and FTX.us in Brave browser, on default settings even though I never turned them on. For few of these I never heard and I certainly do not have any interest in crypto. Not sure why these would even belong in a web browser on default settings unless there is some kind of a deal/partnership going on?

Both Google and Brave have the same business model. They make money when a user clicks on an ad.

The execution may differ and maybe only because Brave is still new and relatively small and did not feel the same kind of shareholder pressure Google withstood for the last 20 years. That is why I said, imagine a world in which Brave "won". It would not be the same company it is now (compare Google from 2000 to Google today).

Fair enough, I’ve edited my comment (I haven’t used Brave besides ~2 hours of trial months ago — I won’t use any Chromium browser more than that when I can help it — but that’s no excuse to leave misinformation up). Still, those promotions are more in line with the ones that Firefox is filled with (Pocket, Google and Amazon search, etc.), not really the same type of thing as Google’s banners and youtube autoplay videos, and AIUI they only track the referral source (Brave) not the individual user (a defining distinction IMO).

Brave has at least two kinds of ads at present: Sponsored new tab page backgrounds, and user-controlled mechanism that delivers ads as toaster popups. The sponsored backgrounds are on by default, the popups are not. The toaster popups have a revenue share thing where Brave gives a cut of its ad profits to users so they can use Brave's tipping service to benefit creators.

Brave Talk and Brave News are ad-funded as well but I haven't tried them so it's hard to say.