The issue is that once again Microsoft is abusing their monopoly power on the home PC market to make decisions that otherwise would be ignored. No one would download and install Edge and be force-fed ads for money lenders, except that Microsoft installs it by default and aggressively pushes windows users into it with frequent prompts and bogus security warnings.
It’s the bundling and abuse of their market power that is the issue, not their profit motive. In a well-regulated economy they would get fined and forced to change how they operate.
Where I live, house prices are climbing at about 10% a year. More, now that people can work from home. So you see articles in the paper where boomers say how terrible they feel that the young people won’t be able to afford a house because their house price has gone up $100,000 this year.
To the boomer I say, well, you don’t have to take the money. Nobody is forcing you to sell your house for $100k more this year than last. You’re free to sell it for less. Put your money where your mouth is!
Of course this is just a wry view, a letter to the newspaper. It’ll never actually happen. Because we’re all greedy.
So let me rephrase it like this: do you like paying too much?
Public companies are going to be priced on the open market based on their growth prospects relative to other companies. Their management chosen to maximize their growth prospects.
I think it is a fair point to say that "good" companies may choose to maintain the wind of customer satisfaction, goodwill and trust at their back by not doing predatory "bad" things.
But saying public corporations are not going to maximize returns is like saying mother bears are not going to protect their cubs. If that was possible within their nature, they wouldn't exist.