Remember, the e commerce industry is $500bn a year in the US, and a huge proportion of those purchases started ultimately at Google searches. That isn't even including other online revenue like banner ads which aren't aiming to have you buy something, or online purchasing decisions that aren't e commerce (like when you choose a restaurant or real life activity based on Google and the websites it sends you to).

That $500bn is what makes the bad parts of the internet so resourceful. It funds all the blogspam and content mills and malware when you look for recipes, cleaning/DIY/repair content, advice on purchasing products, lyrics and guitar tabs, tourist advice, investment advice, health advice, error messages. It funds the scam "local" locksmiths and repairmen in Google Maps search too. By comparison, Google's revenue is $170bn and that's global. So could anybody "fix search" on Google's budget?