Drogenprüfung would sound like something from before most people were born. It's basically "this is a term of this day and age, not an old one you just haven't heard before". And of course a fake appeal to internationality: everyone (except for those who made it up) suspects that someone more well-traveled might be familiar with the term, can't risk appearing inexperienced. And yes, it's stupid. There's been a pandemic for almost two years now and most people in Germany could still only decipher the term "work from home" by translating its elements one by one.

My experience with Germans in commerce related things is that they want to emulate the successes of the US market and buyin comes from making things sound like they are concepts already used in the US market.

As others said: foreign, exotic and important.

But hopefully I added an explanation of why.

Its entertaining to watch.

Makes it sound important and exotic.

What English speakers called "cinéma vérité," French speakers called "direct cinema."

freedom day ... argh $$#@&$