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A comment on There's not enough humans on earth to generate the quantities of ad impressions. Parent comment

Re:There's not enough humans on earth to generate the quanti... by s1artibartfast on Wednesday November 17, 2021 @07:03PM (#29260539)
Who pays for fake click bots?
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Re:There's not enough humans on earth to generate the quanti... by shagmin on Wednesday November 17, 2021 @07:10PM (#29260602)
Not sure how prominent this is, but if a business buys some online ads then their competitors have an incentive to see those ads rendered useless by quickly depleting their budget on bogus clicks.
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Re:There's not enough humans on earth to generate the quanti... by EdwardDiego on Wednesday November 17, 2021 @07:24PM (#29260706)
Publisher fraud is an ongoing problem in the cheap end of the market.
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Re:There's not enough humans on earth to generate the quanti... by s1artibartfast on Wednesday November 17, 2021 @07:43PM (#29260823)
Is that publishers misreporting clicks or paying bots to generate clicks
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Re:There's not enough humans on earth to generate the quanti... by EdwardDiego on Wednesday November 17, 2021 @09:23PM (#29261368)
Artificially generating clicks or views. Every ad tends to carry it's own JS click/render callbacks, so generally not relying on publishers own numbers.
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