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A comment on There's not enough humans on earth to generate the quantities of ad impressions. Parent comment

Re:There's not enough humans on earth to generate the quanti... by unstatusthequo on Wednesday November 17, 2021 @05:26PM (#29259664)
I know someone who worked in the ad bot industry. It’s real. Fake clicks, fake impressions, and all that. He eventually got out and went into adtech to build detection methods. Probably better career move for him.
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Re:There's not enough humans on earth to generate the quanti... by s1artibartfast on Wednesday November 17, 2021 @07:03PM (#29260539)
Who pays for fake click bots?
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Re:There's not enough humans on earth to generate the quanti... by shagmin on Wednesday November 17, 2021 @07:10PM (#29260602)
Not sure how prominent this is, but if a business buys some online ads then their competitors have an incentive to see those ads rendered useless by quickly depleting their budget on bogus clicks.
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Re:There's not enough humans on earth to generate the quanti... by EdwardDiego on Wednesday November 17, 2021 @07:24PM (#29260706)
Publisher fraud is an ongoing problem in the cheap end of the market.
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Re:There's not enough humans on earth to generate the quanti... by s1artibartfast on Wednesday November 17, 2021 @07:43PM (#29260823)
Is that publishers misreporting clicks or paying bots to generate clicks
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Re:There's not enough humans on earth to generate the quanti... by EdwardDiego on Wednesday November 17, 2021 @09:23PM (#29261368)
Artificially generating clicks or views. Every ad tends to carry it's own JS click/render callbacks, so generally not relying on publishers own numbers.
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