So it's all just a marketing trick? There is no AI behind this, just a comedian?

Like most AI companies, it is just people.

Don't mind the man behind the curtain.

Yep, I mean amazon literally calls its service "mechanical turk" x)

From the last time I looked into it (I may be recalling this incorrectly): the script is AI generated text that the writer sifted through, edited, and stitched together to form an amusing, vaguely coherent narrative.

So it's perhaps closer to "inspired by AI" than "written by AI".

most of the comments in this comments section are written by Keaton Patti to stimulate discussion. Including this one

It’s Twitter.

I googled the name and couldn’t find anything on that. How do you know?

Janelle Shane, who does this sort of thing for real on the excellent blog https://aiweirdness.com gave a good breakdown on Twitter: https://twitter.com/janellecshane/status/1007061610005794817

It's mentioned in the article.

"Netflix worked with Keaton Patti, who's done this bot thing before. This time round the bot watched over 400,000 hours of horror movies before penning its great masterpiece, 'Mr. Puzzles Wants You to Be Less Alive'."

Right, but that’s not the assertion. The assertion is that it’s not really a bot, which I couldn’t find anything about.