This is a popular assumption about keto, but it’s a bit of a misnomer. Keto allows plenty of fat, but sticking to your macros actually only allows for a moderate amount of meat, especially leaner meats because of the excessive protein/fat ratio. Excessive protein can be converted to glucose. If your intention is ketosis, excess protein consumption will inhibit ketosis to almost the same degree as carb consumption.

So yes there is meat, but when you are focused on eating the fattier cuts, the tendency is to eat less amounts of it. Your satiety response hits way faster with those type of cuts. Think about it in terms of a half a pound of bacon vs. an 8oz filet mignon. Many folks could eat a filet that size, but couldn’t manage to get through that much bacon. Your body basically says “enough”.

I am 5 years keto, and I eat far less meat now than before I was keto.