Proportionality doesn't work with companies that are disproportionally rich. The purpose of the fine is to get them to stop violating people's rights and it's clear that pitiful 2 billion dollar fines are not going to accomplish that objective.
> It's pretty clear where that kind of insane behavior leads.
It leads to Google no longer being a monopoly as well as being more respectful of people's privacy.
Ok, how much should the EU be allowed to fine Google?
How about $12b, that should be 10% of the money they have on hand as I understand it. I think getting fined 10% of your operating money might make you compliant to the law - or is the problem that Google should never be fined any amount that would cause them to become compliant to the law?
on edit: put dollar sign in
A $70b fine would justify the excessive targeting of a major EU corporation in response.
If the EU were to pretend that Google deserved an arbitrary $70b fine, then they could just as easily pretend US big tech broadly deserves several hundred billion USD in fines.
It's pretty clear where that kind of insane behavior leads.