Since I watched the highlights reel mentioned in the article [1] I wonder if there exists sort of a doctrine in recent PR video production to always include a super annoying aspect of choreography to keep people from thinking too long about the actual message.

Here Zuck and friends are trying neurotically to keep their fingertips at 1cm distance at any time. Waving their hands as if they were mockups.

In recent Apple event recordings Tim, Craig and the gang cannot get their feet together like anatomically unchallenged humans would do when standing casually. Always more than shoulder's width apart. I've observed something similar once after a mountain biking contest, got to do something with the saddle.

It's obviously not pleasing to the eye (or is it me?). But I cannot see a compelling reason and I refuse to take this as a coincidence. Why???

[1] https://www.youtube.com/watch?v=gElfIo6uw4g