And sometimes the content is actually superior. A US$ 30K nowadays is generally much better than a similarly priced car from 10 or 20 years ago. The iPhone was released in the United States in 2007 at the price of $499 for the 4 GB model and $599 for the 8 GB model: what kind of tech can you get for the same prices nowadays?
Everyone seems to ignore deflation, especially due to technology. This 1991 Radio Shack add illustrates the point quite well IMHO:
> There are 15 electronic gimzo type items on this page, being sold from America’s Technology Store. 13 of the 15 you now always have in your pocket.
> So here’s the list of what I’ve replaced with my iPhone.
> * All weather personal stereo, [*US*]$11.88. I now use my iPhone with an Otter Box.
> * AM/FM clock radio, $13.88. iPhone.
> * In-Ear Stereo Phones, $7.88. Came with iPhone.
> * Microthin calculator, $4.88. Swipe up on iPhone.
> * Tandy 1000 TL/3, $1599. I actually owned a Tandy 1000, and I used it for games and word processing. I now do most of both of those things on my phone.
> * VHS Camcorder, $799. iPhone.
> * Mobile Cellular Telephone, $199. Obvs.
> * Mobile CB, $49.95. Ad says “You’ll never drive ‘alone’ again!” iPhone.
> * 20-Memory Speed-Dial phone, $29.95.
> * Deluxe Portable CD Player, $159.95. 80 minutes of music, or 80 hours of music? iPhone.
> * 10-Channel Desktop Scanner, $99.55. I still have a scanner, but I have a scanner app, too. iPhone.
> * Easiest-to-Use Phone Answerer, $49.95. iPhone voicemail.
> * Handheld Cassette Tape Recorder, $29.95. I use the Voice Memo app almost daily.
> * BONUS REPLACEMENT: It’s not an item for sale, but at the bottom of the ad, you’re instructed to ‘check your phone book for the Radio Shack Store nearest you.’ Do you even know how to use a phone book?
> You’d have spent $3,054.82 in 1991 to buy all the stuff in this ad that you can now do with your phone.
* https://www.huffpost.com/entry/radio-shack-ad_b_4612973
That US$1600 Tandy 1600 runs a 286 CPU and has a 20MB hard drive, and supported 640×200×16 resolution (720×350 mode for monochrome monitors):
* https://en.wikipedia.org/wiki/Tandy_1000#Tandy_1000_SL_and_T...
What kind of system can you get for $1600 nowadays?
But well, you have to buy that phone eventually, right? So you take the best deal you can find, and stop worrying about it. That's the only sane way.
So in general - customers will delay purchases until the reasons they want to make the purchase outweigh the expected savings from delaying further.
I've also found the reverse to apply: for example, taking out a mortgage, I opted not to hurry despite fast-rising prices, because I judged the money saved on doing it earlier would not offset the mental cost of adding a house searching and mortgage process on top of two other highly-taxing life events.
The Osborne effect is a social phenomenon of customers canceling or deferring orders for the current, soon-to-be-obsolete product as an unexpected drawback of a company's announcing a future product prematurely. The term was coined in reference to the Osborne Computer Corporation, a company that took more than a year to make its next product available, and eventually went bankrupt in 1983.
That $1600 Tandy would equate to ~$3250 in Today's day and age.
So, essentially an M1 Pro/Max MacBook Pro.
I bought my 2003 VW Golf brand new from the dealer for CA$ 30K all-in, and after inflation that's the equivalent of about CA$ 40K nowadays. I'd get a pretty good car with much better tech and safety even for $30K, and could get something relatively fancy for $40K.
For example, you could argue that no one is harmed by Google's near-monopoly on search because consumer prices aren't going up (it's still free!). But if you consider data collected and time wasted scrolling past ads Google's services have been getting steadily more expensive for years.
Of course measuring these costs in an consistent, objective way is extremely difficult :(
My personal observation on the snacks I buy: they are the same volume and taste mostly the same, but the ingredients shifted over time, in particular relating to flavor (e.g. less sugar and more "sugary stuff")
BTW In parallel they introduced "rich" versions that are more "luxury", clearly distinct from the standard product, and contain better ingredients overall. I'd expect a number of people to have switched to the pricer version, even if they were really seeking the "old" standard version.