The union isn't just for same-sex couples, but also for non-standard families like say siblings w.o parents and such... it would be perfect as it eschews traditional mores and keeps the good part of marriages.
"Although originally intended for same-sex couples, currently in France the majority of couples taking advantage of its law are now heterosexual couples who for one reason or another choose civil union rather than marriage, and that more heterosexual couples are opting for civil union rather than marriage. In fact, this trend was already in place in 2000, with 75% of unions between heterosexual couples (42% the previous years) and 95% in 2009."
If these folks didn't have the stability of an enforceable social contract (and tax benefits), most probably wouldn't marry either.
Little Johnny doesn't know or care if the government sanctions his parental figures' relationship. In fact, the only case in which Little Johnny might become aware of the governments involvement is when the resulting legal/social/economic pressure causes a dramatic deterioration of this "loving and positive environment".