The ad business is what matters right now. Meta is a startup pitch, a trillion dollar company pivoting from 2d screens to 3d, and the social network ad business is the runway to get there. It's absolutely nuts, but I wouldn't call it a distraction. I'm a bit shocked at how many people are handwaving it away as a distraction, really.

> The ad business is what matters to Facebook

Their ad business is ran on other people's platforms, and they're beholden to their rules, like Apples.

"Metaverse" - whatever that's supposed to mean - is an attempt at creating a new platform that they control, where they don't have to follow Apple's rules.

The problem with it is that MS missed the mobile revolution that made people more free, but AR glasses need much more technical advancements for people to get rid of the mobile phone.

"The whole Meta thing is..." the beginning of the end of Facebook. While it won't go down the same way, I see this as MySpace 2021.