donate 1% of annual sales or salary
That's the minimum to be a member. I've done volunteer work with partner orgs and 1% for the planet is a large help for the environment. Tell me again how starting, leading, and donating to that kind of fund is hypocritical? They are committed being as Environmentally sound a company as possible. They make products that are aimed at outdoor and people that care about the environment, their products are huge in hiking, climbing, and fly fishing communities. Sure a large number of people buy their products because of looks or prestige but that has never been their target market. You are talking about a company that actively encourages customers to buy their products used and to reduce/recycle.
To answer your question, which I highly doubt it in good faith, a responsible way to use oil, is to extract it from the environment with the lowest possible risk, placing the planet before profits, and extracting the product in as socially responsible way as possible. Don't drill sensitive areas just because it might be cheaper. Recycle and reuse (Patagonia is one of the best clothing companies actually doing this) as much as possible. Above all else be a responsible steward of the planet and it's environment.
Some reading on Patagonia's Environmental activism: https://www.onepercentfortheplanet.org/ https://www.patagonia.com/activism/ https://www.patagonia.com/our-footprint/ https://journal.businesstoday.org/bt-online/2018/patagonias-... Here is a duck duck go search for a ton of more resources: https://duckduckgo.com/?q=patagonia+environmental+activism&i...
Again I want to be clear, I'm not affiliated with Patagonia in anyway, not an employee nor a customer. What I am is an environmental activist, fly fisher, and outdoor person. To me Patagonia is a model of what an environmentally responsible company should be. I care deeply about climate change and to defeat that we need companies like Patagonia.
I grew up in an evangelical Christian fundamentalist household. I know what the hypocrisy and nonsensical self-contradictions born of performative ideology looks like. And this, along with the rest of the current "stakeholder capitalism" zeitgeist reeks of it.