When you see the episode, it's really astonishing. I never would have considered the idea that a professional chef would not be able to find anyone knowledgable about one's own ethnic cuisine in one own's country and would have to travel around the world to learn about one's own ethnic cuisine. REALLY interesting.
The upper class citizens would find Western or Japanese food palatable so the market for really well made Thai food is limited. Because Nahm is owned by a westerner, who really dedicates himself perfecting the traditional Thai recipes (rumors say he went to study the old Thai recipes transcripted on leaf scrolls) is phenomenal. Only the elites of the society would be able to afford to eat there. It was possible for a guy of that profile, but would be really hard for a lay Thai person to have a business like that. To most Thai people, catering to students and the teenagers have proven far more profitable.
A traditional se asian kitchen is a wok and a rice cooker. Most thai dishes use a small number of techniques (curry pastes, deep frying, etc), but there is much skill in what ingredients the cook uses and what proportions. Change a few variables and you have yourself a whole new dish.
Western cooking delights in dishes that are technically unique, for example the dish ravioli refers not to any particular ingredient but to a technique. In this case, recipes are supremely important for preserving dishes.
For Thai food it is hard to reduce the skill and judgement of a cook down to a recipe.
Really fascinating point that I’ll admit I think is very valuable beyond just the realm of cooking.
Speaking of baloney, I was raised on fried baloney sandwiches on Scwables and have never seen those....must be cultural imperialism? Naw. It's not the most compelling example mainly just because US home recipes are dead simple and Pho seems less so. But home food and restaurant suited food are still different.
I can go get a Pad Thai at the shopping mall food court next to me for $1 and it tastes alright but the $12 Pad Thai in the US is likely going to taste better (but not guaranteed).
If I go to a fancy restaurant here and spend $12 on a Pad Thai it's going to be much better than what you get in the US (at that price here you'd likely get a few large prawns and a very generous portion of fresh noodles)
I regularly eat street food here for under $2 that I vastly prefer to any Thai food I had in America (and I had a lot)
There is also just a lot of food that is easy to get here that is hard to find in lots of places in the US. Like soft shell crab - I eat it regularly here and get a generous serving of crab but in the US it's hard to find and it expensive and in very small portions
It's a quite effortful dish to make. Ducks here are not easy to find and not fresh, usually frozen. After defrosting, they will have to properly roast it while in Thailand, you can source good roasted ducks from somewhere else. I also suspect that they use canned red curry instead of making it themselves.
If you have some expat Thai friends, they would sometimes make it. Befriend these people! Some good food would drop from time to time.
I have been told by a friend who has been back and forth between California and Thailand that the Thai food in California is better (his Thai wife agrees). Why? Fresher ingredients.
(Don't flame me, please, it's just what I had heard — it made sense to me though.)