Google said it had successfully ‘slowed down’ European privacy rules

Re:Google said it had successfully ‘slowed down’ European pr... by pyrale on Saturday October 23, 2021 @01:55PM (#28970750)

> The result is that smaller companies either evaporate or move to marketplaces because they can no longer acquire customers at acceptable rates.

I am a bit stuck here, what do you call smaller businesses? Rolling out effective targeted advertising is hard in the first place. It's even more so in an environment like Europe where potential buyers are fragmented across countries with different languages, cultures, and so on.

If anything, effective privacy laws levels the playing field. That's good for companies that can't afford a large marketing budget.

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Re:Google said it had successfully ‘slowed down’ European pr... by hownottowrite on Saturday October 23, 2021 @04:04PM (#28971743)

Let’s say companies with revenue between 500K and 5M Euro in annual income, but certainly smaller businesses can stand up targeted ads even if they’re just going self-serve.

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