So, if anything, the issue is with those algorithms, or specific platforms.
The problem with the argument is that the assumption is that the economy will just happily stand still and you only buy the things you truly want. We keep our money because there isn't anything we want to buy. The irony behind that is that businesses would become increasingly desperate to sell products to you which means they will increasingly attempt to manipulate you and convince you that you really want these products. After all, the business takes away your valuable appreciating "money" while only giving you a non appreciating consumer good. It is inherently a coercive relationship.
If the only measure of social platform success is $. I'd say the true measure is adoption and the existing players are not on such strong fortifications by that measure. The existing platforms are begging to be disrupted by non-profit or benefit corps. It's not like you would need FB's salary budget to build a more healthy social platform.
"democratization" does not exist in social media. Algorithms designed to maximize profit rule what people read and watch. It's not a meritocracy, and you even can buy credibility of you want. (https://www.youtube.com/watch?v=Dum0bqWfiGw)
So, be careful on thinking that no rules means that everybody has the same opportunities.