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A comment on FTC Puts Hundreds of Businesses on Notice about Fake Reviews. Parent comment

Re:FTC Puts Hundreds of Businesses on Notice about Fake Reviews by darkerside on Thursday October 14, 2021 @12:15PM (#28866279)
This is a big reason I think influencer marketing is picking up steam. Everyone knows that reviews and SEO can be gamed, with little to no consequence. If an influencer tells you something is good, at least their reputation is on the line. If they continually sell out, they kill the golden goose.

So, as dumb as it sounds, influencer reviews are higher signal to me than typical online reviews.

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Re:FTC Puts Hundreds of Businesses on Notice about Fake Reviews by antihero on Thursday October 14, 2021 @12:46PM (#28866659)
> at least their reputation is on the line

I don't think it is though, the sort of people who follow influencers generally aren't blessed with the greatest critical thinking skills.

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Re:FTC Puts Hundreds of Businesses on Notice about Fake Reviews by darkerside on Friday October 15, 2021 @02:33PM (#28881296)
What makes you say that? We are all followers (how do you think we learned from our teachers?). We all choose what sources to trust implicitly and which to question, and most of us don't use logic-based methods for making that choice.

I'm sure that wasn't just you repeating a statement you've heard before without carefully considering it.

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Re:FTC Puts Hundreds of Businesses on Notice about Fake Reviews by kexx on Thursday October 14, 2021 @06:45PM (#28871216)
Also most of them are willing to sell themselves out for $200 in a moment
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