What if performance advertising is just an analytics scam?

Re:What if performance advertising is just an analytics scam? by titzer on Wednesday October 13, 2021 @06:49PM (#28858553)

I didn't say it was the best option. But wow, you just trust a billion lines of closed source written to satisfy ad optimization criteria with zero transparency? I mean, we can subject things to public oversight.

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Re:What if performance advertising is just an analytics scam? by vkou on Wednesday October 13, 2021 @07:08PM (#28858685)

> But wow, you just trust a billion lines of closed source written to satisfy ad optimization criteria with zero transparency?

I trust that a multi-national serving multiple markets is going to give me less nationally biased information than the government of a superpower (with political ambitions that span the globe.)

It's why I generally don't turn to the Voice of America for news.

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Re:What if performance advertising is just an analytics scam? by titzer on Wednesday October 13, 2021 @08:11PM (#28859092)

> a multi-national serving multiple markets

You think Google search doesn't adjust its search results based on your geography? It absolutely does, and that's just one of hundreds of inputs into its completely inscrutable machine-learning driven tangle of a ranking algorithm. Your trust is very badly misplaced if you think that Google can't be/isn't already corrupted by the corrupt governments it must deal with to do daily business.

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Re:What if performance advertising is just an analytics scam? by alphabetting on Wednesday October 13, 2021 @06:53PM (#28858580)

Google is pretty big with open sourcing. Open sourcing search would ruin it though. Spammers would game the system.

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