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Re:What if performance advertising is just an analytics scam? by vkou on Wednesday October 13, 2021 @06:45PM (#28858522)
A publicly owned search engine, that will absolutely not be used for propaganda purposes by, say, the Department of State, or by a megalomaniac elected representative.

Need to build consent for a war with <Country>? Give me access to the search index, and a few weeks, and it'll be done.

Re:What if performance advertising is just an analytics scam? by tehjoker on Wednesday October 13, 2021 @08:47PM (#28859316)
Lol if you think that isn't happening right now. Google made a change to its algorithms sometime in the past 5 years to surface "authoritative" sources, meaning sources that toe the state department line. For example, the World Socialist Web Site, which has a consistent anti-war line reported being demoted.

"Google blocked every one of the WSWS’s 45 top search terms" (8/2017)

https://www.wsws.org/en/articles/2017/08/04/goog-a04.html

"Google admits to censoring the World Socialist Web Site" (11/2020)

https://www.wsws.org/en/articles/2020/11/04/goog-n04.html

"In a statement before a Senate hearing on October 28, Sundar Pichai, the CEO of Google’s parent company Alphabet, admitted that the dominant online search company has censored the World Socialist Web Site.

At the Senate Commerce Committee hearing, when asked by Republican Senator Mike Lee of Utah to provide the name of one left-wing “high profile person or entity” that has been censored by Google, Pichai named the WSWS."

"Google refines its search results to curb fake news" (4/2017)

https://www.engadget.com/2017-04-25-google-tweaks-search-to-...

(the comments below this article are funny because it's full of liberal-aligned comments on the disproven Trump-Russia conspiracy theory that is still given life in mainstream outlets)

Re:What if performance advertising is just an analytics scam? by smsm42 on Wednesday October 13, 2021 @11:36PM (#28860248)
There may be an air gap between Google and the government, but there's certainly zero air gap between Google and the Democratic Party.
Re:What if performance advertising is just an analytics scam? by tehjoker on Thursday October 14, 2021 @01:44PM (#28867481)
Google is a revolving door. It might be biased dem, but I really doubt they don't try to hire people like former generals or intelligence people.
Re:What if performance advertising is just an analytics scam? by smsm42 on Friday October 15, 2021 @01:41AM (#28874688)
Sure, but there are no shortage of top level generals and intelligence people that identify with Democrat agenda, now that democrats finally gave up on things like freedom of speech, privacy, individual liberty and such.
Re:What if performance advertising is just an analytics scam? by titzer on Wednesday October 13, 2021 @06:49PM (#28858553)
I didn't say it was the best option. But wow, you just trust a billion lines of closed source written to satisfy ad optimization criteria with zero transparency? I mean, we can subject things to public oversight.
Re:What if performance advertising is just an analytics scam? by vkou on Wednesday October 13, 2021 @07:08PM (#28858685)
> But wow, you just trust a billion lines of closed source written to satisfy ad optimization criteria with zero transparency?

I trust that a multi-national serving multiple markets is going to give me less nationally biased information than the government of a superpower (with political ambitions that span the globe.)

It's why I generally don't turn to the Voice of America for news.

Re:What if performance advertising is just an analytics scam? by titzer on Wednesday October 13, 2021 @08:11PM (#28859092)
> a multi-national serving multiple markets

You think Google search doesn't adjust its search results based on your geography? It absolutely does, and that's just one of hundreds of inputs into its completely inscrutable machine-learning driven tangle of a ranking algorithm. Your trust is very badly misplaced if you think that Google can't be/isn't already corrupted by the corrupt governments it must deal with to do daily business.

Re:What if performance advertising is just an analytics scam? by alphabetting on Wednesday October 13, 2021 @06:53PM (#28858580)
Google is pretty big with open sourcing. Open sourcing search would ruin it though. Spammers would game the system.