I really hate this as well. If there is a "not now" button, why is there no "no and do not remind me, ever" button, too?

It's a dark pattern I call 'the consent ratchet'. As soon as you ever get irritated enough and misclick that button is gone for ever and good luck disabling the 'feature' (term used lightly) seven layers of menus down, assuming it can be done at all.

A ratchet is a good analogy. But let's not call it consent.

Fair enough.

And the no button needs to be equal prominence (size, location) with the yes button, not hidden away.

I understand Mozilla needs money but it is very disappointing to see them do the same dark user patterns as other tech companies.