Mainly to completely segment off their content (like YT kids) so that while they can have an "Instagram" account, they can't have creepyperson69 sliding into their DMs. It would be similar to what they did with messenger kids.

What content would a kid be consuming on IG? There is no children's content on the platform, as far as I'm aware of.

It's a platform for user-generated content so I'd imagine they would be able to follow their friends and see their pics/videos/reels. That plus kid-approved verified partner content (like @pbskids or @nick).

That plus the idea around tying it to a custodial "parent" account so that a parent can keep tabs on who they are following vastly improves the current situation.

>able to follow their friends and see their pics/videos/reels. That plus kid-approved verified partner content (like @pbskids or @nick)

AnecData alert : We tried Youtube kids in 2019 for about a day (for my then 4 year old son). We were so shocked to see suggestive content and other crazy stuff from "verified" and reputed (100k+ followers) that we uninstalled the app then and there. There's no worse insecurity than a false sense of security

Yeah. Given the experience with regular social media platforms, the very concept of a platform for kid content, where the consumers are kids and creators are random adults from the Internet[0] seems insane.

And yes, I've heard all the stories about YT Kids, and even took a brief look. We're staying away from it. Some research + youtube-dl is our way of choice for sourcing songs for our kid to listen to.

--

[0] - What do people expect? That content for YTKids / IGKids will be created by 9-13 years old?