Seeing the name of this, I recalled Microsoft's Start Menu, Microsoft's Start Screen, Start.com, Internet Start (start page in MSIE), Microsoft's Start Something tagline, and so forth.

I'm surprised that MS didn't say Making it Easier, Faster, Better, More Open, and those things.

The layout is simple and clean... so beautiful!

Microsoft: making it harder, better, faster, stronger.

The result of automated personalization is yet another internet echo chamber.

Computers are pretty good at telling you what you want to know, because they work off of your existing feedback. What they're terrible at is telling you what you should know, and what is important.

If the same systems that recommend the news were used to deliver the weather, every forecast would be "Sunny and 72 degrees." In other words, useless.

More likely every forecast would be either extreme heatwave or bitter cold snap headed your way. Similarly useless but a higher probability that you to click to find out more..

Beyond exhausted. It's infuriating how these "experiences" are shoved down our throats. Often integrated deeply integrated into systems they should not be (and that we pay for) and turned on by default.

The less tech literate to prefer it. There are fewer things to learn and click on to see what they want. I am not a big fan, personally, but know plenty who are. My guess is that MS would much rather provide something that many like, others are indifferent or slightly dislike, and few extremely dislike.

No. I prefer it. Having a personalized feed is much preferable for me to the old way of having little freedom over content and just consuming whatever limited crap is on offer.

Maybe not this specific instance but in general having 5 newspapers to choose from and 15 channels was awful compared to now.