Should just stick to (relative to big orgs) low budget and take in those views.
Phillip DeFranco's stuff was good until he started a million offshoots and it wasn't personal anymore. Then it was just mediocre unorganic (as in how pop bands are formed by talent scouts) stuff.
My favorite band from that time is ABBA, if only because they totally rocked these cat dresses, which would have made a killing on etsy if the internet existed back then.
https://www.theguardian.com/music/2018/apr/27/abba-announce-...
He stuck to his usual content and his margins just keep increasing since there's no added costs for a higher viewerbase.
Having a career.
It's very rare for someone to last decades as a performer in the entertainment industry, and online content moves faster than most. You don't want to suddenly have no audience age 35 with zero skills or experience outside making potentially niche YouTube videos.
Derek of Veritasium is trying to go that route by himself. He released some documentaries of his own (which actually were of lower quality than his regular material, I thought).
Wendover is also releasing some long-form documentaries. He's much better at it, actually.
I figured that vsauce is good at making videos he makes. They gave him a cable format & crew and it didn't really translate his appeal.
Someone like Veritasium or Wendover might be able to get very proficient in a documentary format, it sounds like they might have good ideas.
what a fitting name for a cook!
There were a couple premium series that did work out pretty well though, in my opinion. The Slo Mo Guys had a bunch of episodes which were basically just their usual content, but with a higher budget and a team of people available to set up the scenes they were filming. Those videos were excellent.
I tried watching a few episodes of the ostensibly “higher quality” format of Mind Field, and it was demonstrably worse in most aspects. Bloated, way more filler, way more pointless behind the scenes stuff of the host interacting with the guests, and an overall much slower pace of interesting material. It felt a lot more like a cookie cutter Nat Geo show instead of the denser, faster paced material of Vsauce.
Overall I think that the smaller, self-produced (or minimally produced with small teams) format is the future and I’m glad to see that YouTube is failing to change that despite their efforts.