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Re:Building a serverless email delivery service on AWS by luckylion on Thursday September 02, 2021 @06:04AM (#28390310)
I'm not so sure. Running transactional-message-only (i.e. double opt-in, password resets) for a small site I own with DKIM and SPF on its own IP for years ... GMail will still block a large percentage of it.

Using SES with the exact same emails, Gmail will block significantly less. The large providers are whitelisted and unless you're as large, you're not going to get that privilege.

Granted, for $200m you should be large enough to bribe a few Google people to get into the club, but for anything where it reasonably might be profitable to run it yourself and employ a sysadmin, you won't be able to afford that.

Re:Building a serverless email delivery service on AWS by southerntofu on Thursday September 02, 2021 @06:47AM (#28390514)
> GMail will still block a large percentage of it.

Yeah Gmail is actively filtering smaller providers. But from what i heard/read it appears after personally contacting them several times they will end up allowlisting you (like Microsoft).

Re:Building a serverless email delivery service on AWS by EGreg on Thursday September 02, 2021 @08:50AM (#28391426)
And how exactly do you personally contact google multiple times as someone running a domain on the internet? :-D
Re:Building a serverless email delivery service on AWS by southerntofu on Friday September 03, 2021 @07:43AM (#28402893)
Unfortunately these evil tech businesses have very little official avenues to reach them. Usually it's either through public outcry, or through the official form you see in error logs, which requires creating a google account if i remember well.

Arguably, if you're operating a business and have a client using Gmail, you could have you and your client contact Google support to ask allowlisting, then sue Google for anti-competitive (monopolist) behavior if they don't comply. I don't know of a case like this, but it should be an easy win and would set an interesting precedent.

I'm personally not into legal stuff, but if some startup people around here with a few lawyers would try this approach... :)

Re:Building a serverless email delivery service on AWS by toast0 on Thursday September 02, 2021 @10:50AM (#28392761)
If you're sending $200M worth of email, you just pop a warning when people enter a gmail address.

"We have received many reports from GMAil users that our messages were not delivered or delayed. Please provide an alternate address."

Somebody who knows somebody will see that and poke their contact for you.

Re:Building a serverless email delivery service on AWS by pstuart on Thursday September 02, 2021 @10:40AM (#28392646)
Get your trauma on the front page of HN?
Re:Building a serverless email delivery service on AWS by EGreg on Thursday September 02, 2021 @10:54AM (#28392806)
This guy was acting like it’s no big deal, anyone can do it
Re:Building a serverless email delivery service on AWS by alfiedotwtf on Thursday September 02, 2021 @06:50AM (#28390529)
Not sure about the rest of you, but I can't wait for email to die. It's insecure, spammable, and Gmail has an almost-monopoly in terms of delivery.
Re:Building a serverless email delivery service on AWS by southerntofu on Thursday September 02, 2021 @07:09AM (#28390636)
Not sure about the rest of you, but i'm exactly in the opposite team. email is as close to "universal messaging" as we'll ever get. It's the best example of interop we've seen so far and i'm afraid no new protocol could ever catch up with the almost 4 decades of email legacy.

Personally i don't care that Google won't let me talk to people. I treat google's email server like i treat a bourgeois café in a fancy district: there may be friendly people to have a chat with in there, but they definitely don't want me around and i have better places to be and better people to meet. Only a revolution can change this balance, and in the meantime i won't loose my energy trying to get into their club, but rather develop our decentralized clubs.

Re:Building a serverless email delivery service on AWS by upofadown on Thursday September 02, 2021 @08:06AM (#28391055)
It's silly to claim that almost everyone has problems with Gmail deliverability. The fact is that Gmail has problems with receiveability. Gmail is the email provider for people who don't care if they get all their email.
Re:Building a serverless email delivery service on AWS by southerntofu on Friday September 03, 2021 @07:44AM (#28402895)
So true. If only we had more techcoops providing free-price (or 10€/y) services for the masses with a UX experience close to (or better than) google services...
Re:Building a serverless email delivery service on AWS by alfiedotwtf on Thursday September 02, 2021 @07:31PM (#28398680)
This. Gmail deliverability blows away the parent's "interop" comment.