News for hackers. Stuff that matters.

A comment on Google to pay Apple $15B to remain default Safari search engine in 2021. Parent comment

Re:Google to pay Apple $15B to remain default Safari search ... by curiousmindz on Thursday August 26, 2021 @05:18AM (#28312469)
I can't find how much revenue Apple is generating from iAd, but all hints point to a fairly small number. I'm guessing that Apple keeps it around to "help" small app developers who build free apps.

And more importantly, iAd seems to focus on advertising apps themselves (like a game ad inside another game). This is a far less intrusive model than a general-purpose search engine (where you find all kinds of advertisers).

[ Parent | on HN ]
Re:Google to pay Apple $15B to remain default Safari search ... by NicoJuicy on Thursday August 26, 2021 @02:04PM (#28318347)
iAd failed.

They tried to launch premium ads...

The launch definitely was not focused on "small developers" too.

While keeping 40%, i don't think they were generous at for the "small companies" ;)

So I really don't know how you can get to that conclusion.

https://en.m.wikipedia.org/wiki/IAd

[ Parent | on HN ]