Just because someone could force you to do something you don't want to do is not really a major concern if you choose, preemptively, to do the thing. The concerning part here is Apple signalling that they have executives that don't see phone scanning as a problem. That is a major black eye for their branding.
If they just sold the device to someone, then the police would have to issue a warrant to that individual. My understanding is that as an individual your options are either to comply with the warrant or commit a separate crime destroying the evidence or refusing the warrant.
The legal principle is the same, actually. The law says you can install whatever software you want on an iPhone and Apple cannot stop you (jailbreaking is legal). But the law cannot force Apple to make it easy for you to do so.
I.e. If I use an app, on a system in which app updates are possible, which encrypts my data locally and stores it on their cloud, then the owner/responsible party for the app is...?