That is nonsense, you must have misunderstood what those P's mean. It makes sense if you say those factors determines the success of a marketing campaign, but it doesn't make sense if you say that marketing as a field includes creating those 4 things. Marketing can only directly control promotion and placement and only indirectly price and product. They can't choose to have a bug free high performant product, the quality of their engineering team determines that. Neither can they choose what the price is, the running cost of the company determines a lower bound there.

No sensible definition of marketing includes engineers fixing bugs or optimizing algorithms. It is true that sometimes good marketing teams also doubles as product managers where they ensures that the product is something consumers wants, but that isn't really a part of their field.

It's literally taught on day one of any Marketing 101 class. It's hardly worth debating. I assure you I'm not the one misunderstanding the 4 Ps.

Marketing encapsulates everything a business does because everything impacts the desirability of the product.

That's not the same as saying your marketing department should be in charge of engineering. That's just an organization implementation detail.

The best companies understand that everyone in the company is involved in marketing, and the marketing department gets involved in an advisory capacity at every level. That's not the same as saying they're in charge, and I made no such claim.

And the marketing department doesn't truly control anything. There are many external factors that constrain not only price and product but promotion and placement as well.

But I can't emphasize enough that my comments have nothing to do with which department is involved or company hierarchy or titles or anything like that. I'm talking about the act of marketing.

Everything is marketing.

Read this. It never says that creating the product is a part of marketing. It says that marketing is given a product and specs and told to sold it, and then they have to design the marketing campaign around that product. That is a reasonable definition of marketing and the 4 P's, yours isn't.

https://www.investopedia.com/terms/m/marketing.asp

> Product > Product refers to an item or items the business plans to offer to customers. The product should seek to fulfill an absence in the market, or fulfill consumer demand for a greater amount of a product already available. Before they can prepare an appropriate campaign, marketers need to understand what product is being sold, how it stands out from its competitors, whether the product can also be paired with a secondary product or product line, and whether there are substitute products in the market.

Ah yes, Investopedia: The place all good marketers go to learn their trade. What was I thinking? And here I thought my 20 years in the field might mean I knew something about it. I should have just looked it up in a glossary and called it a day.

I'll inform my CEO that we've been going about it all wrong, because someone on the internet believes product development should occur in a vacuum without worrying about things like market research. That's totally reasonable.