Ah yes, Investopedia: The place all good marketers go to learn their trade. What was I thinking? And here I thought my 20 years in the field might mean I knew something about it. I should have just looked it up in a glossary and called it a day.

I'll inform my CEO that we've been going about it all wrong, because someone on the internet believes product development should occur in a vacuum without worrying about things like market research. That's totally reasonable.