Re:Nerds don't respond to marketing; try technical documenta...
by nickelcitymario on Monday August 16, 2021 @01:14PM
(#28200458)
Ah yes, Investopedia: The place all good marketers go to learn their trade. What was I thinking? And here I thought my 20 years in the field might mean I knew something about it. I should have just looked it up in a glossary and called it a day.
I'll inform my CEO that we've been going about it all wrong, because someone on the internet believes product development should occur in a vacuum without worrying about things like market research. That's totally reasonable.
https://www.investopedia.com/terms/m/marketing.asp
> Product > Product refers to an item or items the business plans to offer to customers. The product should seek to fulfill an absence in the market, or fulfill consumer demand for a greater amount of a product already available. Before they can prepare an appropriate campaign, marketers need to understand what product is being sold, how it stands out from its competitors, whether the product can also be paired with a secondary product or product line, and whether there are substitute products in the market.