No idea as well why you’re getting downvoted. I work in a big tech company where some employees’ sole role of existence is pushing diversity & inclusion and preach wokeness, with the blessings of HR of course.

I would add that it feeds nicely into the "outrage industry" that is an offshoot of the attention economy. There is a lot of money (power as well) in dividing and enraging people. As long as current ad revenue models (and yes, the associated algorithmic escalation of outrage) persist, I don't see this improving.

It's precisely why big corporations jumped on the woke bandwagon so eagerly over the past few years. They walk around constantly virtue-signal-flogging themselves these days, it's despicable.

Coca Cola is an evil company that - in my opinion - has knowingly killed hundreds of thousands of people with its product, by way of health consequences. They're every bit as vile as the tobacco companies, and they've operated in a very similar manner over time. Yet somehow they've become a poster child for woke'ism in corporate America. How is that possible? They certainly do not care about the well-being of people. They see a power angle in taking advantage of it, there is something for them to gain by acting as a parasite riding on cultural trends. Giant corporations like that don't do anything for any other reasons, power and profit.

I read an article that I cant find now about the irony of "evil" organizations - the example they gave was intelligence agencies - going out of their way to be "gay friendly" or some similar pandering to make people feel good. As if it's ok that you're illegally wiretapping and torturing or whatever, because of your commitment to diversity.

I'd also add that it seems that many of the most zealous virtue signaling orgs are monopolies / oligopolies that don't have a lot of real business needs to focus on. Check out the Canadian banks for an example. I feel like there's some animal kingdom example I'm not remembering about large antlers or something that signal fitness because only a strong, well fed reindeer could expend the energy growing them. You get the idea. And it ends up having the evolutionary advantages that it crowds out those who are struggling to make ends meet and can't grow the big antlers, and eventually we're left with some ridiculous relics that can barely lift their heads.

Glen greenwald wrote the article you talk about.

Thank you, found it again!

https://greenwald.substack.com/p/big-corporations-now-deploy...

(I'm shadow banned from voting or I would upvote :) )