I read an article that I cant find now about the irony of "evil" organizations - the example they gave was intelligence agencies - going out of their way to be "gay friendly" or some similar pandering to make people feel good. As if it's ok that you're illegally wiretapping and torturing or whatever, because of your commitment to diversity.

I'd also add that it seems that many of the most zealous virtue signaling orgs are monopolies / oligopolies that don't have a lot of real business needs to focus on. Check out the Canadian banks for an example. I feel like there's some animal kingdom example I'm not remembering about large antlers or something that signal fitness because only a strong, well fed reindeer could expend the energy growing them. You get the idea. And it ends up having the evolutionary advantages that it crowds out those who are struggling to make ends meet and can't grow the big antlers, and eventually we're left with some ridiculous relics that can barely lift their heads.