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Re:The $300 Million Button by AndrewWarner on Wednesday July 27, 2011 @02:31PM (#2813428)
Why don't ecommerce sites just create an account for users on the fly? Why do they require the extra step?
Re:The $300 Million Button by staktrace on Wednesday July 27, 2011 @02:43PM (#2813502)
That doesn't help the customers who come back later for a second purchase and then have to fumble to find their account info.
Re:The $300 Million Button by notatoad on Thursday July 28, 2011 @02:23AM (#2815632)
it would help, because users who don't want to be bothered can just create a new account on the fly.

you're already collecting all the information necessary to create an account when somebody completes a purcase, so just make an account for them. include a temporary account password on the email receipt, with a message telling users they can use that pw to log in to the site to check the status of the order. once a week, run a cron to clean up all the accounts of people whose orders have completed and haven't changed the password.

Re:The $300 Million Button by staktrace on Friday July 29, 2011 @12:39PM (#2822648)
That's better, but I still don't like it because you're forcing a relationship upon the user, regardless of whether or not they want one.