> Apple's mistake is that they seemingly believe there is pushback because people misunderstand how it works.

I've read too many contentious-change memos to believe it's a mistake. These things are authored by committee with Legal always present, and everything is written expecting it to leak. It's just a passive way to manufacture consent by convincing at least some segment of people to doubt their own thought processes. I'd call it "gaslighting" if that word wasn't already massively misused. See also: iPhone 4 owners who were "holding it wrong".