That's entire memo sounds completely tone deaf and delusional.

It's shocking to me that they don't even acklowege the critisms and fully ignore them. It would be one thing if they said that the potential implications are worth it, but they don't even acklowege them.

Why is it shocking at this point? It's Apple and Apple will be Apple. Leopard can't change its spots.

As has been mentioned in other threads, Apple did not write the memo, a spokesperson from NCMEC did.

EDIT: hmm, scratch that. Confusingly, it was an internal memo from Apple quoting a separate memo from NCMEC.

An Apple VP wrote the memo. He included a note from an NCMEC director.

At least she didn't call them pedophiles...

...which is ultimately what they are going to try to do: label those who oppose this feature as being supporters of child abuse. It's a classic "if you're not with us, you're against us" argument.

Pedophelia and terrorism are the greatest strawmen of our time

They really did write that. And fall back to “think about the children”. I know the word dystopian gets overused, but it really fits here. Wow.

If by "They" you mean Apple, then they did not. As noted by jsnell, and properly attributed in the linked article, it was written by the National Center for Missing and Exploited Children

It's true that if you retweet someone else's message, then you are not the original author of the message. But Apple leadership vetted the letter and passed it around staff, hoping that their employees would find it as "incredibly motivating" as they did.

Which is not a government agency. It's to some extent a lobbying group.[1]

[1] https://www.opensecrets.org/federal-lobbying/clients/summary...

Technically that description was from the National Center for Missing and Exploited Children, not from anyone at Apple.

The Apple VP did say the NCMEC note was incredibly motivating though. And he could have distanced himself from that part. Or told the NCMEC director he'd love to share her note with the staff if she removed the disrespect.