Has nothing to do with stupid sheep or Apple in particular or my world view. It's about sound methodology. The reason the IQS metric is the gold standard in the auto industry is because marketing ensures that quality (from the reliability standpoint) and customer satisfaction are two very different things.

One was being used as a proxy for the other here. Apple products could be somewhat unreliable yet still score high in overall satisfaction, apparently even given the methodology they used.

Also, since it specifically mentions that the 3g iPhone is not included, that probably means that the older version and iPods are. Is it fair to rate Apple against HP when most Apple customers have used only their portable media players? Do HP's printers count in this?