I used to run a pre-O365 large exchange shared service that topped off at ~200k users. When we were growing 50% year over year, we were “losing” a fortune depending on how to measure it. You want to do that, as making a profit today may mean losing the lifetime value of a long term customer.
I think Google has a good thing going. AWS is the incumbent, but has its own legacy to deal with. Microsoft dangles carrots for Azure, but the Microsoft sales culture will start beating customers over the head with the carrots.
I reckon a good deal of Oracle sales force now works at AWS. Thomas Kurian, GCP CEO, is ex-Oracle and has likely hired more in leadership positions. MSFT would do fine, if not better, with their in-house sales team.
Sorry just want to clarify: did you mean to say "reckon a good deal of Oracle sales force now works at GCE", so a typo? Or are you saying that a lot of the Oracle sales staff now work at AWS (even though Kurian who is ex-Oracle works at GCE)?
Not critiquing, just a honest question since I couldn't tell if it was a typo or not.
It's possible that the figures have been shifted, bent, and twisted to report a loss on what could actually be their biggest profit, as you so question.
Google Cloud Platform has MASSIVE markups compared to equivalent service providers, either from "the big three" or smaller service operators. These smaller service operators have far less margin to work with, yet manage to not only break even but to turn a profit! Either GCP has some product that is a metaphorical black hole consuming all of their excess revenue, or Google generally is spending far too much money doing the same thing that everyone else is doing.
One of the things I've noticed GCP prides themselves on is uptime, and I'm wondering whether they're doing something like _doubling_ their costs to have seven nines of uptime for the entire platform, which practically doesn't matter for anyone other than a handful of clients (healthcare, government, military, etc)