I challenge you to understand that, while this may seem reasonable to you, is not how humans operate. Especially in a household of multiple humans over which you have little/no direct control over, and multiple changes within a given month (the typical billing period for electricity). If you, your partner, your son, and your daughter have all gotten new, power hungry devices, and it's now also winter/snowing outside/aka the bill is expected to be high due to seasonal heating costs, and the a new, punitive rate plan has been put into effect, how could a non-technical consumer even start to address the change in electrical cost? Other than pay the now-exorbitant bill.

Regulations are the answer for the real world where people live. We can debate what the regulations themselves should say, but expecting human nature to suddenly change and that everyone should want to get an EE degree in their free time, just because their electricity bill is mysteriously higher, is not how I would approach trying to effect large sweeping cultural changes. Not when we can't even get a quorum of people vaccinated.