They are working on EU right now. I imagine it's quite difficult for a startup to get licensing and shipping logistics done for multiple countries, and since NA is their biggest and easiest to target market, that's usually where they start.

I understand your frustration. I'm from the Caribbean, we get nothing, ever :`)

Have to manufacture different keyboard layouts for one. That layout in the pics looks unpleasant to my UK eyes.

We have an ISO layout for UK English and other languages tooled and in testing. There are an enormous number of hurdles to shipping in each new country, across currency, language, customs, fulfillment, support, certifications, compliance, taxes, duties, business registrations, and more. We're working through them as we go, but as a startup we had to focus and pick a couple of countries to launch in first (the US and Canada).

Don't have to, I'm from EU and want the US keyboard layout.

Yes, I was sad when they wouldn't take orders to my country :(

I thought shipping was mostly handled by postal companies anyway?