Fads.
Unicorns (but they probably don't exist).
> the report says that they have "recently reconfirmed" the lair of one of the unicorns ridden by the ancient Korean King Tongmyong, founder of a kingdom which ruled parts of China and the Korean peninsula from the the 3rd century BC to 7th century AD. https://www.theguardian.com/world/2012/nov/30/unicorn-lair-d...
^a joke
Kind of seemed to me like just another project.
I guess the kids these days have to start at volume 10 with "hard no!" or "best ever!" to be heard. THAT is a fad.
EDIT: silent downvotes for saying this?
What if the project turns out to not be a fad, and a month or six later more people are using it and loving it? How does a "hard no" person back down from their bold rejection? This is what I was talking about.