> We need ads. Otherwise, nobody will ever know anything about us. This is how the internet works: you either work for years to get a little organic traffic or you just pay to those giants so they share it with you.

I don’t like the ad model of the internet (adbusters subscriber here) but this has me very sympathetic. Where do you go to get attention? Google and Facebook have made sure all eyes are on them, so if you want eyeballs, you must pay.