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Re:Qualcomm Just Released a $1,500 Smartphone for Some Reason by mads on Thursday July 08, 2021 @01:51PM (#27775522)
Isn't this just another reference device?
Re:Qualcomm Just Released a $1,500 Smartphone for Some Reason by meepmorp on Thursday July 08, 2021 @02:31PM (#27776016)
Apparently the assembly and distribution is handled by Asus, and it's intended to be sold to real people.

The article suggests they're looking to build out a fanbase for Qualcomm's products, like with AMD/Intel. There may be more direct to end user products coming.

Re:Qualcomm Just Released a $1,500 Smartphone for Some Reason by achow on Thursday July 08, 2021 @02:53PM (#27776262)
They are bundling accessories - ear buds etc., which a reference device will not have.
Re:Qualcomm Just Released a $1,500 Smartphone for Some Reason by ffhhj on Thursday July 08, 2021 @03:40PM (#27776711)
Also charger and cable? But that would make them antiecological.