The chip business has so much potential, and they're wasting it all because they're so stuck in their enterprise marketing and sales model. There is so much demand out there for non-X86 workstations with high performance and large core counts, and they won't even touch it. There is so much demand out there for highly scalable and energy efficient cloud professors (to the point that they're developing them independently), and they won't even touch it. Just sell the damn processors to the people who want them already!