Spray paint manufacturers aren’t in pen market even if you can “recorded text and images in a durable fashion with them.” Lighting a couch on fire sure produces a lot of lights but couch manufactures are not part of the home lighting market.
EDIT: But let’s ignore that. Sure, YouTube has roughly the share of social networking market as the number of people posting vacation photos on it. That might just add up to 0.0001% market share.
I can’t think of any definition that would only apply to Facebook that isn’t so narrow as to be unprecedented as a definition of an entire market.
Bell was “telephone service”. Standard oil was “oil”. What’s a comparable definition for the market that Facebook is in?
Arguably Instagram in April, 2012 was a reasonable pens vs pencil division where the courts could have included or excluded them quite reasonably. Though allowing Facebook to buy them suggest a vary narrow definition at the time.
Competing on features != competing in a different market. Feature sets and markets are two very different things.
What definition would you use to define Facebook's market?