Sriracha hit revenue of $150M a year with no sales team or ad spend

Re:Sriracha hit revenue of $150M a year with no sales team o... by rattray on Monday June 28, 2021 @10:48AM (#27662704)

I've tried three or four competing Sriracha sauces from Whole Foods, Trader Joe's, etc, and to my taste all are much less enjoyable than Huy Fong.

It remains a differentiated product based on its core feature, taste.

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Re:Sriracha hit revenue of $150M a year with no sales team o... by res0nat0r on Monday June 28, 2021 @11:13AM (#27662984)

I'm the same, all of the knock off's don't taste very good. Mostly it seems they have much more vinegar flavor which I don't like and is most of the time the main reason why I think they are inferior.

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Re:Sriracha hit revenue of $150M a year with no sales team o... by HWR_14 on Monday June 28, 2021 @12:55PM (#27664340)

Why are those knock offs? Sriracha has been an Asian sauce for a long time before Huy Fong.

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Re:Sriracha hit revenue of $150M a year with no sales team o... by res0nat0r on Monday June 28, 2021 @01:19PM (#27664624)

Because they aren't as good as the only US based sriracha maker I like. :)

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Re:Sriracha hit revenue of $150M a year with no sales team o... by technofiend on Monday June 28, 2021 @12:26PM (#27663938)

Have you tried Sriraja Panich Sriracha?[1] It's one of the many sauces that claims to be the original Thai version. I liked the taste pretty well, just as much as the version manufactured here although they are different. It doesn't taste anything like Sriracha but I prefer Bachan's BBQ Sauce to Sriracha. [2]

[1] https://www.amazon.com/Sriraja-Panich-Sriracha-Chili-Sauce/d...

[2] https://bachans.com/

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Re:Sriracha hit revenue of $150M a year with no sales team o... by rattray on Monday June 28, 2021 @01:55PM (#27665162)

Yes, I have tried Sriraja Panich. To me it's a "better ketchup" but too sweet for most applications.

I might give Bachan's a try!

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Re:Sriracha hit revenue of $150M a year with no sales team o... by mdturnerphys on Monday June 28, 2021 @02:24PM (#27665605)

I like the Shark brand. I get it at a local Asian market, but you can also find it online [0].

[0] https://importfood.com/products/thai-sauces-condiments/item/...

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Re:Sriracha hit revenue of $150M a year with no sales team o... by libraryatnight on Monday June 28, 2021 @11:07AM (#27662919)

Yes, to me this is a Coke like product. There are other sriracha sauces, just like there's other cola drinks, but so far there's only one Huy Fong Sriracha.

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Re:Sriracha hit revenue of $150M a year with no sales team o... by jagger27 on Monday June 28, 2021 @11:15AM (#27663002)

There’s something about competitors that tastes off to me. Almost like they picked the peppers too green?

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Re:Sriracha hit revenue of $150M a year with no sales team o... by jonahbenton on Monday June 28, 2021 @11:16AM (#27663013)

True though it's in the substantial economic interest of house brand teams to make it good enough, so they will keep trying. TJ in particular is quite good at this.

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Re:Sriracha hit revenue of $150M a year with no sales team o... by rattray on Monday June 28, 2021 @01:06PM (#27664463)

Trader Joe's incredible ability to pull this off in general, and inability to replicate Huy Fong (at least, last I tried) is a big part of what convinces me that Huy Fong must be doing something really special in how they make their sauce.

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Re:Sriracha hit revenue of $150M a year with no sales team o... by zupzupper on Monday June 28, 2021 @01:35PM (#27664853)

I haven't done a side by side with it, but the red dragon sauce is damn good.

Maybe a bit different than Huy Fong, but it checks the box for me.

Side note, the main mechanism TJs and other store brands use to pull off this trick is to have the original manufacturers produce the product for them as a white label product.

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