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A comment on Sriracha hit revenue of $150M a year with no sales team or ad spend. Parent comment

Re:Sriracha hit revenue of $150M a year with no sales team o... by ww520 on Monday June 28, 2021 @10:09AM (#27662190)
That’s very interesting background info.

I didn’t realize it take up to 3 years to make the sauce. It’s because they need to ferment some of the stuff?

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Re:Sriracha hit revenue of $150M a year with no sales team o... by ksec on Monday June 28, 2021 @10:47AM (#27662679)
Yes they need to sit in some barrels for aging. Similar to making of cheese like parmesan cheese. And they are still done in a very very old fashion way. ( For good reason ) The only process that is modern is quality control, packaging and bottling.
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