Yeah sadly the Nvidia Shield is in the same ballpark when it comes down to the price. I have both an Apple TV 4K and an Nvidia Shield. I bought the shield when Apple had no 4K device as an alternative to get 4K HDR on Netflix. But I decided to shell out money again for an AppleTV 4K because they offered better support for HDR in movies and the general support to adopt features like Dolby Athmos is way faster on Apple. With Nvidia one had to be lucky to be in a partnership group as they were with the HDR adoption on Netflix. My PS4 was not able to play the content in HDR at the time since the Netflix app needed and update. It took nearly 6 more month.

I didn’t update the shield in quite some time as most new features are of no interest to me. And from the looks of it that won’t happen anytime soon. It’s worse enough that google did the same with the YouTube app …