In fairness, the original divinity of Loki would probably hate to exercise his own trademarks. Isn't confusion one of his main goals.
I guess the real Loki would be really amused by current mankind. Copyright infringement on his name by an entertainment company explicitly included.
Using law to sew chaos is such a delicious irony.
Loki isn't even the only "Loki" in Norse mythology - at one point there's a completely unrelated giant named Utgard-Loki, suggesting "Loki" might not even be a proper name so much as a title.
Re:Disney Claims Trademark over Loki
by TheOtherHobbes on Friday June 18, 2021 @12:43PM
(#27552245)
The irony is unavoidable.
Trademarks function as source identifiers for particular goods or services, and don't preclude other non-confusing uses of marks. So, Apple Computer Inc. can protect the mark APPLE for computers and I can still sell my Fuji or Red Delicious APPLES and there's no problem. Similarly, Disney can protect the mark LOKI for its comic and movie character and others can use LOKI to refer to the norse god as long as they do it in a way that doesn't cause confusion to consumers (i.e., not confusing people into thinking that the goods/services come from Disney).
Oh, gosh, I forgot: trademark protects consumers, not Intellectual Property Purveyors! A different logic holds true in this case: only the real, divinity of Loki deserves the trademark! Some bullshit court ploy by Disney to fob off their fake, CGI-generated non-god as the version that deserves a trademark is essentially blasphemy!