Just what is it with HN and pretending that customers in general care more about functionality than anything else?
Marketing and hype are the main motivators for your average customer. As long as the product isn't utter shit when compared to the alternative, those are far more important for sales than the product itself being good.
America’s strength is taking what other people do, slapping a flag on it for the lucrative US market, and marketing it globally.
And of course, the iPhone 12 is a pretty good phone. So we're the iPhone 11, X, 8, 7, 6 etc. In fact, apart from the camera, they are essentially the same great phone, but people keep buying newer ones, mostly because of marketing reasons (sure they have more powerful processors and more memory, but virtually no one really needs the power of those, since they use their phone to browse the web and get directions).
What is an innovative phone? The iPhone 12 looks marvellous, runs great, is secure, gets constant updates unlike android and tries to preserve privacy. Apple Pay is awesome, makes me spend more cause of how fluid it is but still is an amazing experience. The software with the hardware makes apple great.